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The Cheltenham Wine Festival


A 15-day full-time course for anyone wanting to have an in-depth overview of the knowledge and skills required to starting and running a business. At the end of the course, you will have you own detailed business plan, marketing plan, sales strategy, brand and identity, social media plan and financial plan.
Dates: 11 - 29 Sept 2017 9:30 - 14:30

To be held at The Isbourne Centre Cheltenham

Course Outline:

1. Business Set Up
1.1 Choosing and setting up the basics such as business name, branding, domain name, legal status, bank accounts, HMRC. Business Set Up
1.2 Is this the right business for you? Does it match your passion, natural talent, personality, etc?
2. Vision & Mission
2.1 What do you want to achieve, why do you want to do what you do, can you do it for 20 years?
2.2 Crafting your vision and mission statement
3. Products & Services
3.1 What are you offering and how much does it cost? Pricing, research, competitor analysis.
3.2 Packaging products and services into memorable formats.
4. Customers
4.1 Who are they, where are they, what is their pain?
4.1 Finding your niche in the market.
5. Marketing
5.1 Crafting your message – website copy, promotional material, public pitching.
5.2 Channels to market.
6. Lead Generation
6.1 CRM options, data legislation. 
6.2 Data capturing and lead generation methods.
7. Social Media
7.1 Social media principles and techniques.
7.2 Social media setup and engagement.
8. Financials
8.1 Basic bookkeeping, pricing and overheads
8.1 Cashflow forecast
9. Website
9.1 Creating and maintaining a website
9.2 Website security, policies and protection
10. Goals
10.1 What do you want to achieve and why?
10.2 S.M.A.R.T goal setting
11. Sales
11.1 Creating a sales funnel
11.2 Upsells, downsells and cross-sells
12. Customer Experience
12.1 Creating your customer experience map.
12.2 Keep your customers coming back.
13. Time Management
13.1 The reality of small business burnout.
13.2 Creating a time plan for your business.
14. Your Team
14.1 Building your team with strategic partnerships, collaborating and outsourcing.
14.2 Choosing a mentor carefully.
15. Your Business Plan
15.1 Final touches to your business plan.
15.1 One page business plan with an action plan.

To Book: