The town’s night-time economy was nominated for a new annual Purple Flag award which highlights the best town or city to be assessed in the previous 12 months in each of the five core themes forming the Purple Flag assessment. Cheltenham was nominated under the ‘appeal’ category that recognises successful destinations that offer a vibrant choice of leisure and entertainment for a diversity of ages, groups, lifestyles and cultures.
At the award ceremony on Wednesday 26 June in London, Cheltenham was announced as the winner of the ‘Best in Appeal’ national award for 2019. The award was accepted on behalf of the town by Kevan Blackadder, Cheltenham BID Director and Colin Pilsworth, Cheltenham Safe and Purple Flag Coordinator.
Sarah Walker, ATCM Purple Flag Programme Manager, said in relation to Cheltenham’s night-time economy:
“The parts that really stood out in Cheltenham’s Purple Flag submission under the appeal agenda were its extensive range of eateries with a diverse food offer and accommodation in the area, a good variety of pubs and bars, many with live music, late night venues suitable for all ages, good use by public of outside spaces, that were well lit at night with public buildings flood lit at night highlighting the architecture around the town and strong early evening offer again suitable for all ages.”
Cheltenham’s night-time economy has retained its Purple Flag status since 2016.