Yours? Your favourite? The ones in this book?

Everyone has a view about brands, but businesses so often get it wrong. They simply don’t make it clear exactly what they do. Costing them plenty.

That’s what we want to talk about in our new livelier, lower cost approach to a business book club.

With 7,500  Five-Star reviews on Amazon “Building a Story Brand” is consistently identified as one of the best on the topic.. It shows how businesses can clarify its customer messages using a formula based on the classic “hero’s journey” story line.

For the first of our “new look” Business Book Clubs, come along at on 8th November at 12.30 and enjoy talking about all this over a relaxed lunch.

If you can read the book before the meeting, great. But if not, you can find plenty of summaries or videos online.

There will even be a couple of experienced brand folk on hand to encourage lively debate.

Book today for just £8.00