To celebrate and showcase everything our wonderful town has to offer, the BID team has been working closely with Marketing Cheltenham for the launch of the festive season.

On Saturday, November 23rd, from 3 pm onwards, the streets of Cheltenham will be animated by festive performers, choirs, and bands. LED angels will walk amongst the crowds while children meet giant penguins and their elf keeper. Music and singing will ring out on High Street and The Promenade before dancers enthrall audiences in anticipation of a special visit from Father Christmas.

At The Brewery Quarter’s Launch Party on the same day, from 2 pm until 7 pm, a festive extravaganza for all age groups will be in full swing. Audiences will see dancers, choirs, tribute acts, princesses, and of course, Santa will find time to say hello (despite the Grinch trying his best to ruin the fun!)

Cheltenham’s Christmas lights are not just magical, they are magic! Thousands of twinkling lights will come on in trees and lampposts throughout the town as the daylight begins to fade into night, and Montpellier roundabout’s reindeer will stand proud to welcome visitors throughout the festive shopping season.

The Festive fun doesn’t end there. Regent Arcade will host a Bridgerton-inspired take on the festive period this year! Twirl back in time and experience the Christmas period with a Regency twist. From lessons in calligraphy to paper hat making, there’s plenty for all ages to get involved with and connect to Cheltenham’s Regency past. Activity is expected to begin the week commencing Monday, November 25th, so make sure you keep an eye on Regent Arcade’s social media and website for full details!