Developing a cost effective marketing plan’ is a standalone workshop that covers every aspect you need to consider when developing your marketing plan. It will show how to create a cost-effective marketing plan by: Looking at the strategic marketing plan to deliver to your business goals as well as the campaign delivery plan; knowing who your customers are; brand positioning; your business objectives; the opportunities available; setting KPIs and reviewing results with reference to your business objectives.

What will I learn?

• Understand how marketing strategy works to deliver business goals.
• Understand what you need to write an effective marketing plan.
• How to develop a marketing activity plan.
• Set KPIs (key performance indicators).
• Review and analyse results.

Who should attend?

Marketers, business owners, business managers.

Find out more and book your place