Midlands Air Ambulance Charity – Latest News

Midlands Air Ambulance Charity Launches Volunteer Recruitment Drive

A lifesaving charity that provides pre-hospital care to critically ill and injured patients is making a plea to local people to volunteer time to help keep its charity shops open.  A recent report by the Retail Trust, which surveyed over 1,500 retail staff, found that one in five (21 per cent) British retail workers are planning to quit the sector. [1Without volunteers, Midlands Air Ambulance Charity may not be able to keep its charity shops open or attend as many fundraising events this summer.  So the charity is calling on local communities to donate their time to support its rapid response emergency service.

With a host of fundraising events back in the calendar and its high street shops now fully open, Midlands Air Ambulance Charity is recruiting for a range of volunteers that can help keep funds coming in to raise the £10million it needs to remain operational each year.

Alison Hill, volunteer manager for Midlands Air Ambulance Charity, said: “Our volunteers play a crucial role in keeping our charity running – some work behind the scenes in administrative roles at our busy HQ in Stourbridge, while others are front and centre at our fundraising events. A dedicated few also support our retail operations across our six charity shops, meaning they can stay open and carry on bringing in funds to make missions possible.  We’re proud to have a 200-strong family of volunteers who donate their time regularly or on a more micro-volunteer basis, but there’s always room for more to join the family. What unites all of our existing volunteers is their commitment to raise as much money as possible so our rapid response emergency service can continue to operate. We’re eager to recruit a new cohort of volunteers who are as equally dedicated and passionate in raising funds. In return they’ll become part of a much-loved team and they’ll get a real sense of achievement knowing they’re making a tangible difference in their community.”

Midlands Air Ambulance Charity is currently looking for a range of volunteers, including:

Charity representative:  The charity needs enthusiastic people to represent it at cheque presentations from local groups and societies.

Event supporters:  Volunteers who attend local events to raise awareness of Midlands Air Ambulance Charity. This could include assisting on a merchandise stand or helping with the demonstration helicopter pod at a local show.

Shop assistants:  The charity has six busy charity shops in Gloucester, Newcastle-under-Lyme in Staffordshire, Shrewsbury and Wellington in Shropshire, and Walsall and West Bromwich in the West Midlands. Volunteer support includes sorting donated items, stocking shelves and serving customers.

Administrators:  With a busy supporter care team overseeing day-to-day administration duties, the charity always requires volunteers willing to donate their time to assist with tasks at its busy HQ in Stourbridge.

Speakers:  There are also opportunities for outgoing volunteers to play a key role by representing the charity at talks or presentations.

For more information on Midlands Air Ambulance Charity’s volunteering opportunities, visit midlandsairambulance.com/volunteer or email volunteer manager, Alison Hill directly at: alison.hill@midlandsairambulance.com.

[1] 2022 Health of Retail report by the Retail Trust: www.retailtrust.org.uk/helping-your-business/customer-resources/health-of-retail-report-2022


Gloucestershire Supporter Officially Recognised By Midlands Air Ambulance Charity

A dedicated supporter and fundraiser from Gloucester has been officially recognised at Midlands Air Ambulance Charity’s Recognition Awards and Charity Ball 2022.

Now in its 10th year, the prestigious Recognition Awards and Charity Ball, which took place on Friday 17th June, was hosted by ITN’s Nina Hossain and one of Midlands Air Ambulance Charity’s official ambassadors and BBC Radio 2 presenter, Richie Anderson.

The event celebrated the incredible lifesaving work of the charity’s aircrew, the generous support of its volunteers, fundraisers, and corporate partners who have gone above and beyond for the charity since its last awards, in 2019. This year’s event also recognised those who have continually supported the charity during and following the Covid-19 pandemic. The evening also reflected the inspirational stories of some of the pre-hospital service’s former patients. Following the award presentation and a live auction the fundraising total of the evening equated to £88,200 for the charity.

This year’s winner for the Gloucestershire Fundraiser of the Year award was:

Community Fundraiser of the Year Award for Gloucestershire – Stephanie Shaw

Stephanie Shaw and her supportive group of biking friends have shown considerable commitment to Midlands Air Ambulance Charity since 2002. In her 20th year of organising community fundraising events called Gloucester Biker Nites, Steph has now raised in excess of £100,000 funding 61 missions.

Richie Anderson, TV and radio personality and Midlands Air Ambulance Charity ambassador, said: “Midlands Air Ambulance Charity is a cause close to my heart as a good friend was airlifted as a child. It is a service any one of us could rely on one day. I was honoured to co-host this year’s Recognition Awards and Charity Ball with Nina Hossain, and to have raised such an incredible amount on the night means that future lifesaving missions are possible thanks to everyone who attended.”

Hanna Sebright, chief executive for Midlands Air Ambulance Charity, added: “We are fortunate to receive support from the communities we serve across Gloucestershire. All of our winners from the evening are deserving and it has been a pleasure to recognise them and show just how grateful we are for their dedication and determination in raising the profile of Midlands Air Ambulance Charity across the region.”

The Recognition Awards and Ball 2022, sponsored by Baylis and Harding, took place on Friday 17th June at the Edgbaston Stadium in Birmingham.

To find out more about Midlands Air Ambulance Charity, visit the website: midlandsairambulance.com and to see updates from the charity ball, search and follow the charity on social media.


The charity is now operating for a total of 19 hours per day, 365 days a year, with the provision of its southern-based critical care car from 2pm until 2am, this now means the charity is operating and treating those in the most critical need of lifesaving intervention into the night

Patients in Gloucestershire, Herefordshire and Worcestershire are already benefitting as Midlands Air Ambulance Charity’s southern critical care car is now operating into the night to meet increasing demand.

The charity has changed its operational hours so that its vital lifesaving car will now run until 2am, allowing the team to attend a greater number of critical emergencies. In the first month of operation, the advanced clinical team has responded to almost 30 medical and traumatic incidents between the extended operating hours of 8pm and 2am. Seven of these call outs were to serious incidents, demonstrating the direct need for the expertise of Midlands Air Ambulance Charity’s two critical care paramedics on-board. The car was dispatched to a variety of incident types including road traffic collisions, accidental injuries, assaults and medical conditions.

Previously the rapid response vehicle, based at the charity’s Strensham airbase in Worcestershire, ran between 8am and 8pm with one specialist critical care paramedic on-board. Following analysis of the times of calls where patients are in critical condition and could benefit from the advanced treatment, surgical skills, medicines and hospital-level equipment rapidly brought to scene, the service now operates its southern critical care car between 2pm and 2am with two critical care paramedics.

Ian Jones, clinical operations director for Midlands Air Ambulance Charity, said: “We are committed to continuous improvement and delivering advanced patient care, which is why we constantly review patient data to ensure we provide the very best care to those who need it. When the research demonstrated that patients across Gloucestershire, Herefordshire and Worcestershire would potentially benefit from our expertise outside of our current operational hours, we knew we needed to adapt. This change of operating model has enabled us to attend those critically ill or injured via our southern critical care car beyond the times our air ambulance helicopters can fly.”

Tenth Anniversary Bike4Life Ride Out & Festival Raises Record Funds For Lifesaving Missions

Thousands of bikers have helped raise more than £100,000, funding 61 future lifesaving missions, after taking part in Midlands Air Ambulance Charity’s most successful Bike4Life Ride Out and Festival.

3,500 motorcyclists and hundreds of pillions took part in the annual organised 23-mile route from Meole Brace, in Shrewsbury, to one of the charity’s three operational airbases at RAF Cosford, in Shropshire. The event, which took place late April, was the most successful yet, helping to raise the six figure sum for Midlands Air Ambulance Charity. This means that 31 air ambulance and an additional 30 critical care cars missions have been made possible.

The event, which was officially sponsored by the RAC, was supported by a number of famed VIPs including:

  • Mathew ‘Ollie’ Ollerton – A former UK Special Forces Soldier and widely known as a directing staff (DS) from Channel 4’s popular SAS: Who Dares Wins.
  • Carl ‘Foggy’ Fogarty MBE – motorcycle racer and one of the most successful world superbike racers who holds second highest number of race wins at 59. Sunday saw Carl take part in his fifth Bike4Life event.
  • Steve Parrish – British former professional motorcycle and truck racer, and television commentator who was a teammate to Barry Sheene in the 1977 500cc world championship.
  • Douglas “Dougie” Lampkin MBE – former professional motorcycle trials and endurocross rider, notable for being a seven-time motorcycle trials world outdoor champion.
  • Danny Buchan – British superbike racer for the SYNETIQ BMW Racing 2022 team and two times British superstock champion.

Emma Gray, Chief Operating Officer for Midlands Air Ambulance Charity, said: “Since its humble beginnings in 2010 as a small ride out, now in its tenth year, Bike4Life has grown in popularity and support, and we have now reached a record number of riders, festival goers and lifesaving missions funded by the event.

“Road traffic collisions made up a third of the incidents our clinical crew attended in 2021, and sadly a great number of these involve motorcyclists in time critical need of rapid, advanced clinical intervention. We are truly grateful for the support shown by the biker community at Bike4Life and are truly amazed by their kindness and generosity, which has helped fund future missions for our rapid response, pre-hospital service”

To hear more updates on the charity’s Bike4Life Ride Out and Festival events visit bike4lifefest.com or search ‘Bike4LifeFest’ on Facebook and Twitter.

Some of the MAA aircrew, senior leadership team and Board of Trustee members with some VIPs who took part in the Ride Out


New Business Ambassadors Propel Midlands Air Ambulance Charity’s Profile

Midlands Air Ambulance Charity has brought together some of the region’s business leaders to help raise its profile.  Via its new Business Ambassadors Programme, Midlands Air Ambulance Charity has teamed up with a number of the region’s most influential professionals who will work collaboratively with the organisation to help extend its reach, influence and impact.

The Charity has announced its new Business Ambassadors, which include:

Andy Moss – Chair of the Business Ambassador Programme

Andy is the Phoenix Life CEO and Group Director, of Heritage Business of the UK’s largest long-term savings and retirement company, Phoenix Group.

He explains why he became involved: “I have supported Midlands Air Ambulance Charity for seven years through my role at Phoenix Group and from the outset, I could see the difference the specialist clinicians make to patients who are critically injured or unwell.

“The dedication of the clinical team is mirrored by that of the charity staff, who are passionate about raising awareness of and funds for this vital service. As a former charity partner, our two organisations worked very closely and colleagues from across the board came together for one common goal, to save lives.”

Kate Maxwell

Kate  has spent 12 years working as an equine veterinary surgeon in Shropshire. She is also a mother of three boys and engaged to a national hunt racehorse trainer.

In early 2018, Kate joined the British Horseracing Authority (BHA) where she is responsible for equine welfare and race day regulation. She recently completed a MBA in Thoroughbred Horseracing Industries at University of Liverpool. She said: “This will be my first charitable role and it’s a challenge I’m looking forward to. Midlands Air Ambulance Charity is a hugely important provision for the equestrian community and the obvious concern for me to actively support.”

Phil Higgs 

Phil is a director at luxury jewellery retailer, T.H. Baker, a husband, and father of two daughters. T.H. Baker was established by Phil’s great-great-grandfather in 1888 and Phil and his brother are the fifth generation of the family to run the company. The first store opened in Brierley Hill and T.H. Baker now operates 20 stores across the UK, the majority of which are based in the Midlands.

T.H. Baker has been one of Midlands Air Ambulance Charity’s corporate partners for the past seven years. Phil said: “We chose to work with the Charity because of the excellent lifesaving work they do. I have friends that might not be here today if it was not for them. I’m looking forward to embracing my ambassador role.”

Hilary Wetherell

Hilary is a solicitor and partner with national law firm and Midland Air Ambulance Charity supporter, Irwin Mitchell. Hilary specialises in serious injury and fatal accident litigation so has experience supporting clients and families in the immediate aftermath of often life-changing events. Hilary explains: “Many of my clients have had their lives saved by the Charity so it’s a huge privilege for me to reconnect with the charity as one of its ambassadors. My understanding and appreciation of the vital service the Charity provides was enhanced further when I and my husband relocated five years ago. We now live on the rural Shropshire/Worcestershire border, in the middle of the six counties served by Midlands Air Ambulance Charity. The aircraft and critical care cars are a familiar sight as they provide lifesaving support and assistance in remote locations. Raising awareness of the amazing service that the Charity provides is part of our lives within our community and I am thrilled to be able to progress this further as a business ambassador.”

Matthew Small

Matthew is the commercial and finance director for Shropshire-based Aico Ltd,  the European leader in home safety equipment. He joined the company in 1999 as an apprentice and over the past two decades has held numerous roles with the company within the operations, commercial and finance teams. Matthew is an avid supporter of Midlands Air Ambulance Charity. He states: “As a leading supplier of home life safety equipment, we know all too well the devastating effects fires and other incidents at home can have on families. Often it is Midlands Air Ambulance Charity that attends these dreadful cases, which is why we are so supportive of the work it does. As one of its the business ambassadors, I will help to raise awareness of this vital pre-hospital service with my business contacts and wider networks to help increase support for the organisation.”

Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “We’re always looking for key influencers who can champion and raise our charity’s profile. In return for their time and devotion, we can provide business ambassadors with regular speaker platforms, group meetings, resources and exclusive opportunities to help raise their professional and business profiles.  If you’re a passionate supporter of Midlands Air Ambulance Charity with expertise in your sector and/or the Midlands region, then our Business Ambassador Programme is the perfect opportunity for you.”

To find out more about the Business Ambassadors Programme email pam.hodgetts@midlandsairambulance.com

For more information about Midlands Air Ambulance Charity, visit midlandsairambulance.com/corporate and follow the organisation on social media.


Hunter Chase Race Success: Fundraising Finesse for Midlands Air Ambulance Charity

Midlands Air Ambulance Charity and its special guests from some of Gloucestershire’s biggest corporate organisations were given exclusive access to Cheltenham Racecourse’s only-evening fixture of the season.

On Friday 29th April 2022, the Hunter Chase evening saw a rare chance for amateur riders and trainers to compete for the ultimate title; Winner at the home of jump racing.

The tickets gave Midlands Air Ambulance Charity and its supporters exclusive entry into Cheltenham Racecourse and the National Hunt Room restaurant, with a post-race headline DJ set from none other than BBC Radio 1’s Greg James.

Other VIPs from the world of racing were also in attendance including:

  • Adam O’Shea, amateur jockey
  • Adrian Wintle, professional trainer
  • Alastair Ralph, professional trainer
  • Nick Scholfield, professional jump jockey
  • Oisin Murphy, flat jockey

The exclusive event raised £12,000 helping to make 13 lifesaving missions possible for Midlands Air Ambulance Charity.

Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “We would like to say a huge thank you on behalf of all of our supporters who attended the Hunter Chase evening to Cheltenham Racecourse and The Jockey Club for allowing us this exclusive opportunity. The evening went exceptionally well, and we were delighted with the support.

“Corporate partnerships are of huge value to our lifesaving service, and we would love to hear from businesses who are interested in attending future events or working in support of our charity.”

Oisin Murphy, flat jockey, added: “All jockeys understand the importance of having an air ambulance nearby to provide critical care when things go wrong. Cheltenham, being the home of jump racing, makes this event all the more important. We’re very lucky to have a rapid response pre-hospital service such as Midlands Air Ambulance Charity and although we hope to never need it, it’s a blessing to know it’s always on hand.”

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