Our brief was to create a product logo identity that immediately feels established within the market.
Heat Saviour delivers a host of benefits to home owners, social housing and local authority housing organisations, and installers.
The nature of the product – part of a system, connecting two circuits – is delivered through the two interconnected elements of the icon. The font treatment and colour tones help deliver a contemporary and approachable feel, which translates successfully across printed media and digital channels.
As part of the project we developed the product brand proposition and sales offer.
To support the launch we’ve recently designed the brand’s first round of marketing collateral.
With an initial core target audience of installers, social housing, councils and housing associations we delivered a first piece of literature and exhibition panel as part of the product’s official launch.
The collateral is a continuation of the branding proposition and logo identity work we completed earlier this year. Hewer have received extremely positive feedback from installers and customers – we’re looking forward to seeing the product take off.
Heat Saviour has all the makings of a game changer within the heat pump marketplace. The brand has seen great PR reach and it’s been recognised at the Circle2Success Ltd Regional Business Awards – winning the Change Management and Innovation Award.
It’s been a pleasure to work with Tabitha Penny on the Heat Saviour brand, as we delivered:
• Brand proposition
• Customer targeted copy
• Logo identity and visual brand assets
• Launch brochure design and print management
• Exhibition panel design
We’re excited to see how the Heat Saviour brand disrupts the heat pump market over the coming months.
“We have enjoyed working with the team at the Lines group, a complex product which you grasped straight away, and we are delighted with the outcome, thank you.”
Tabitha Penny – Marketing & Business Development Manager
