Gloucester Shoppers Help To Fund Lifesaving Equipment At The Till

A new initiative operating in Midlands Air Ambulance Charity’s shops has generated further funds for the local lifesaving service.

‘Cash 4 Kit’ is a new scheme where local shoppers can round up their spend to the nearest pound to help cover the costs of the charity’s disposable, yet vital, equipment.

Since April 2023, shoppers across the charity’s nine retail stores, including its shop in Gloucester has raised more than £6,700 for the advanced pre-hospital emergency service. Gloucester has contributed more than £450 towards the Cash 4 Kit scheme.

Emma White, retail operations manager at Midlands Air Ambulance Charity, said: “Cash 4 Kit is a brilliant, cost-effective way for our community to help save more lives in their area. By rounding up your total spend to the nearest pound, you will be helping to fund crucial pieces of equipment such as bandages, medical gloves, syringes and more, which is key in delivering the best possible care to patients in the area.

“Thank you to everyone who has taken part in the scheme and has helped to make more missions possible.”

To find out more about Midlands Air Ambulance Charity’s shops, visit and find your local shop’s community group on Facebook by searching ‘Midlands Air Ambulance Charity Shop’.


View Member Profile

John Morgan Partnership

Related Posts

subscribe to our newsletter


Never miss out on important news and events.
We will never share your details and you can unsubscribe at any time.

This field is for validation purposes and should be left unchanged.