A two-hour masterclass, with comprehensive insight on how to ensure you are set up for the migration from Universal Analytics to GA4.
About this event:
As part of a series of events in the run-up to Google’s migration from Universal Analytics to GA4, we are excited to offer a two-hour masterclass on the 15th of September from 9.30am to 11.30am, with comprehensive insight on how to ensure you are set up for the change.
We will be charging £95 a ticket for this 2-hour session, however, we would love to offer this masterclass to fellow Chamber members for free. Simply use the code WAGADACHELTFREE discount code at the checkout to claim your free ticket.
Sign up today: https://www.eventbrite.co.uk/e/masterclass-futureproof-data-analysis-with-ga4-event-and-report-creation-tickets-392560417777
This masterclass consists of:
- Key differences between GA4 and GAU
- Historic Data and the use of BigQuery
- Setup and configuration of GA4 through Google Tag Manager (GTM)
- Differences of using GTM with GA4 and Universal Analytics
- Configuring events using the GA4 interface VS using Google Tag Manager
- Configuring events through GTM, including key sales and marketing KPIs such as email, phone and common form submissions
- Configuring events through the interface and how these are used to track conversions
- Turning on enhanced measurement events
- Setting up cross-domain tracking
- Setting up UTM tracking
- Reporting and funnel views
Trainers: Emily Redman, Daniel Jenkins, Ursula Somers
Emily Redman, Junior Account Manager
With both in-house and agency marketing experience, Emily has been using GA4 from its infancy to report on SEO, referral and paid traffic performance.
Emily has seen the platform grow since its early development, and has been following its changes closely. She has gained expert knowledge in collecting the data she needs to inform marketing strategies, as well as identifying trends in user behaviour and building customised reports through GA4.
She’s currently completing a Master’s of Science in Digital Marketing and Data Analytics alongside her role at Wagada, so Emily is passionate about all things data analysis to help deliver success for her clients.
Daniel Jenkins, ACIM, Head of Client Services
An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.
Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.
Ursula Somers, Digital Marketer
As a key member of Wagada’s Digital Delivery Team, Ursula is responsible for migrating our clients to GA4. This involves initial set up, configuring the different events available through Google Tag Manager, as well as tracking a range of metrics available on the new platform.
With an in-depth understanding of Google Tag Manager, Ursula has expertise in setting up events to measure the performance of websites that align with stakeholders’ business objectives.
Ursula is passionate about collecting and measuring the right data in GA4 to inform and measure analysis of campaigns, user activity and reporting.
