Marketing and Merchandise Steps Up to Support Sustainability

Marketing and Merchandise (M&M) is amongst the first companies to sign up to the BPMA’s (British Promotional Merchandise Association) StepForward Pledge.

Launched in June, the StepForward Pledge is an initiative that helps BPMA members take proactive steps to improve their sustainability performance and accelerate the pace of change towards a more sustainable future for the industry.

M&M’s founder, Chani Martin has been involved in supplying branded gifts and products for over twenty years. “In the past, promotional merchandise was often associated with cheap or throwaway items, but that is no longer the case” she explained. “An ever-increasing growth in demand for eco and sustainable products and a drive from the BPMA is fuelling innovation in branded merchandise, from products and production methods to source materials, packaging and recycling instructions.

“But eco is a broad term – in fact, it’s a bit of minefield. There can be an element of greenwashing, and things aren’t always quite what they seem. Clients don’t necessarily know the questions to ask or the evidence to ask for.

“By working with the BPMA and signing up to the StepForward Pledge, whilst focussing on our own policies and commitments and working closely with our suppliers to understand theirs, we can better educate and help our own clients in understanding the options for sustainable items that align with their individual CSR and ESG statements and values.”

In a bid to further highlight innovation, education, transparency and traceability, M&M has teamed up with a number of their suppliers, as well as CSR expert Claire Thayers, innovation specialist Nik Venios and creative content agency Squashed Robot to host an event at the Leonardo Hotel, Cheltenham, on 28th September.

‘Why Good is Better…’ will include a showcase of sustainable products, interactive sessions, 121 meetings and networking opportunities.

“We wanted to help demonstrate to the local business community the ways that good can be better for business and for Gloucestershire, as well as our people and our planet.

“From everyday waste products, such as coffee grounds or chewing gum, being given a second lease of life, to products from eco-systems supporting circular economies, the choice of sustainable and ethically produced options in merchandise has never been greater” she concluded.

Event info – Full event details and agenda for ‘Why Good is better…’ can be found on M&M’s Eventbrite page. 100% of proceeds from ticket donations will go directly to Hope for Tomorrow, to help keep the wheels turning on mobile cancer care.


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